Digitization is making its way to every sector, even to the heartwarming world of elderly homecare. For homecare provider ZNWV, it proved to be a challenge to explain this shift in tech to their employees. Already buried in paperwork, all their hard-working caretakers see is yet another obstacle in doing what they love to do: taking care of the elderly.
So, before attempting to explain any dull digital details, this animation's main aim was to emphasize with the staff, making them feel seen and understood, and by using humor and relatibility, get them on board for the changes to come.
For this project, made during my time at in60seconds, I was enabled to do a style and character development entirely from scratch. I wanted the character to be relatable visually, as well as story-wise.
To further connect with the audience of hardworking caretakers, I found a way to humor in their struggle. Additionally, the digitization was made to look fast-paced, exciting, and like an improvement, to prevent it from coming across as boring or too complicated. The sound design added another whimsical layer to production.
