In a world overwhelmed by waste, Trash Troopers is on a mission to transform trash-picking into a celebrated community activity, where every piece of litter picked represents the strength of collective action.
To bring this vision to life and redefine the story of trash, we embarked on a comprehensive brand journey. Starting from the core, we crafted a bold identity that embodies empowerment and inspires those willing to roll up their sleeves and do the dirty work.
With this distinct brand in place, Trash Troopers is now equipped to lead the charge for cleaner, stronger communities everywhere.
We began our brand journey using the Brand The Change method, laying a solid foundation by defining the mission, values, and vision through online workshops. This collaborative process resulted in a clear overview that served as a blueprint for the next stages.
Next, we developed an action-oriented verbal identity that shaped the brand’s messaging and has become a cornerstone of its communication strategy. From the strategy workshops, creative and engaging ideas for the visual identity emerged and were developed into a daring, original vibe. Alongside this, value propositions, USPs, audience profiles and outreach plan materialized, to ensure the brand will effectively connect with existing trash-picking communities.
All these elements were refined and unified into a cohesive brand book and style guide.
