impact

Moving Technology

Being physically active is increasingly acknowledged as a way to diminish or prevent disability. To improve the way forward, the first step is measuring movement - and this device has got your back! Your lower back, to be precise.

It’s called the MoveMonitor, and, as the name implies, it’s designed for monitoring movement and gathering data for users of all kinds. This data allows for in-depth analysis of daily activity and performance. Moreover, it helps patients better understand and manage their own activity levels.

Theme
Innovation & Technology
Wellbeing & Society
Styleframes

Process

I was put in charge of this project by the wonderful people at Motoko and given the opportunity to direct this project from beginning to end. The goal was to tell a compelling story and present the information in a visually engaging style, ensuring that viewers could grasp the intricacies of the technology while also having fun along the way.

Character designs
Credits
Client
McRoberts
Directed by
Stan Joosten (From Here On Out)
Animation
Motoko
Stan Joosten (From Here On Out)
Produced by
Motoko
Illustration
Roya Adel
Music & Sound Design
Marcin Pawlukiewicz