Juiststraks.nu is a platform that encourages people in sustaining the positive changes they've embraced during the Covid-19 pandemic. Take Robin for example, who, despite losing his job during that turbulent time, cultivated a healthy morning routine. Early meditation, deep breathing exercises, and even the infamous ice bucket challenge became his daily ritual. Some next level dedication right there!
Through the platform, creatives like myself were matched with people like Robin, and tasked to craft a personalized artwork that would serve as gentle reminders to continue nurturing their positive habits once the pandemic had passed.
For the motivational artwork for Robin, I wanted to create a small poster to hang on his wall. What came into being was this meditating frog, inspired by Robin's resilience and commitment to his morning routine, radiating the positivity and stillness he achieves through it. Once it was done, I personally delivered the artwork to his home, which quite like an amphibian, was a houseboat.
Later, I brought the frog to life in a looping GIF animation for Monday Challenge.
